![]() ![]() The steady rise of halal demand has accordingly created a variety of international halal assurance initiatives, especially through the establishment of halal certification bodies and the ratification of halal laws in different countries, Muslim and non-Muslim alike. ![]() The global halal industry has grown exponentially due to the significant growth of the Muslim population, their awareness of Islamic rulings on halal and haram, the increase of purchasing power among Muslim consumers, and the expansion of halal market itself that has now included non-Muslim as both consumers and players. Keywords: Halal certification, challenges, opportunities, comparative advantage. Finally, the character and size of the population of each contributed to making Indonesia be more inward-looking and Malaysia outward-looking in their halal certification management. ![]() If Indonesia managed to create “umbrella halal law” overseeing other lesser provisions, Malaysia had to accept the fact that federation had some imprint on its vast array of dispersing halal provisions, if often compensated with some mending for improvement. Originating from an organic civil society movement, halal certification in Indonesia traversed through a more stable and culturally consolidated process, while in Malaysia, it took the political highway with its attendant ups and downs. Nonetheless, their differing evolutionary paths, which was partly the function of the relative status of Islam in both, had eventually shaped the character of their halal certification. The results suggest that while historically halal certification in Indonesia and Malaysia came from two different trajectories, the two finally converged in acknowledging the important role of the state and government in terms of Muslim consumer protection in relation to their halal needs. A close reading of primary documents issued by halal certification institutions and secondary documents, academic articles, and online resources was conducted to better understand the issues at hand. Data were gathered through interviews with those working in halal certifying related institutions, such as MUI and BPJPH in Indonesia, and JAKIM in Malaysia, in addition to several halal auditors from universities in both countries. This study sought to map out the institutions and processes of halal certification in Indonesia and Malaysia by investigating the history, procedures, challenges, and opportunities. 33–45 (Article) | Received 24 February 2021 | Revised | Accepted 10 June 2021 | Published 30 June 2021 | Abstract Mapping Out Halal Certification in Indonesia and Malaysia: Challenges, Opportunities, and Comparative AdvantageĪchmad Tohe 1, Kholisin Kholisin 1, Moch Wahib Dariyadi 1, Noritah Omar 2ġ Arabic Department, Universitas Negeri Malang, 65145, Indonesia.Ģ English Department, Universiti Putra Malaysia, Serdang, 43400, Malaysia.Ĭorrespondence should be addressed to Achmad Tohe: this: Nusantara Halal J.
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